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Reports the interactive campaign for the Creme Egg of Cadbury company in Canada. Effectivity of the campaign; Overview on the mechanics of the campaign; Statement regarding the response of the citizens to the campaign by marketing manager Glenn Martin.YoungLesleyMarketing Magazine...
to continue the successful return of Wispa with the launch of an Easter egg in 2009 in Great Britain. Cadbury will support the seasonal product with press, online and in-store advertising and is expected to tap into the retrospective theme that has been used in the advertising of the brand....