Babita Earle, Divisional Director at GfK NOP, said: "We are extremely pleased with the results from this study. We believe there are some key learnings on how digital platforms can be used alongside traditional media to really optimise the efficiency of campaigns. It has helped answer questions...
Marketing plan: Cadbury Dairy Milk Fruit & Nut (12 treat size) Introduction This marketing plan is to examine the product of ‘Cadbury Dairy Milk Fruit & Nut (12 treat size)’ in Hong Kong market. ‘Dairy Milk’ is one of the most famous and traditional brand names in our comp...
The article informs that Cadbury Schweppes PLC will sign off a seven-figure digital investment for 2007 to promote key product lines including Dairy Milk and new chewing-gum brand Trident. The company has traditionally been reluctant to ... G Jones - 《Marketing》 被引量: 0发表: 2007年 Starc...