5 Star(5 星)是亿滋国际旗下全资品牌吉百利(Cadbury)的一个巧克力棒品牌,该品牌于 1969 年在印度推出,并销往印度尼西亚、马来西亚、巴西、南非、菲律宾和埃及等国家和地区。近日,5 Star 因为更改了 LOGO 而引发关注。 查看大图图片评论 很久以来,5 星的品牌 LOGO 以质感丰富的文字和五颗金色的五角星为主(包装也...
Products Cadbury Dairy Milk, 5-star, Perk, Gems, Eclairs ,Oreo and Bournvita Employees 2000 Cadbury India began its operations in India in 1948 by importing chocolates. It now has manufacturing facilities in Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) ...
Below is the pricing strategy in Cadbury's Perk marketing mix strategy: Cadbury's Perk is value for money product with richer contents than competitors. Priced at Rs.5 and Rs.10, it follows competitive pricing and is very reasonably priced. Cadbury Perk is a mass market product with youth, ...