BuzzFeed(link resides outside of ibm.com) is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company produces articles, lists, quizzes, videos, original series, and brands including Ta...
Quizzes are NOT going away.If you think they’re below you or too hard to make, you’d be wise to reconsider.Here’s why.1. A quiz (aka interactive content) is the future According to BuzzSumo, the average quiz gets shared 1,900 times. Compared to the average number of shares on...
Ads that are embedded in quizzes get more attention due to their interactive nature. Since people are already involved and clicking they are much more likely to interact with the ad. Try this Buzzfeed style personality quiz Ready to make a Buzzfeed quiz?
In this special takeover of Shopify Masters, we sit down with Ben Kaufman who oversees Buzzfeed's Product Labs to talk about the new Buzzfeed Channel.
While the AI quizzes each carry two bylines — a human journalist in addition to "Buzzy the Robot" — the travel guides are attributed more strangely. The only byline on them is Buzzy, though a note on the top says they were "collaboratively written" with a human employee. Are those ...
The company recently started using AI to assist in creating some content, including quizzes, and Peretti said the technology would become “part of our core business.” Alongside the shutdown of BuzzFeed News, chief revenue officer Edgar Hernandez and COO Christian Baesler are leaving the company...
The company said there are "ongoing discussions about the future of BuzzFeedNews.com," but that it plans to preserve the section's work on the site. "No jobs are being replaced by AI" BuzzFeed had started tapping artificial intelligence for writing quizzes and articles, some with the bylin...
BuzzFeed has been struggling for some time as a result of platform changes, and you can read about the company’s recent struggles in this excellent article from my colleague Mia Sato. The company has also been experimenting with AI-generated articles, including quizzes and travel guides. It ...
Animal and pop-culture listicles make fast thinking go wild. So do other new formats pushed by the site like quizzes and absurd videos. But there’s something more sophisticated going on that keeps the traffic coming in, and it’s the slow thinking magic at work. BuzzFeed’s grea...
Spun out of BuzzFeed over a decade ago, the News unit was credited with bringing prestige to the website, whose reputation had been mostly one of fun-but-mindless quizzes, meme-stuffed listicles, and internet jokes since it started in 2006. The website’s bread and butter includes such ...