A customer’s buying behaviour is largely governed by the needs, preferences, and tastes of the consumers for whom the product/service is ultimately purchased. Numerous patterns influence the buying behaviour of the customers: Place or the Location of Purchase:Lot of customers prefer to purchase th...
Buyer behavior of consumers plays one of the key roles in fulfillment of the main goals of a company. It is influenced by many external and internal factor... V Svatosova - 《Journal of Competitiveness》 被引量: 20发表: 2013年 Barriers to fruit consumption: Driving forces behind consumer be...
This basic introduction to buying and selling explains the different roles consumers and producers play in an economic system. It then explains the basics of a market, including pricing, cost and benefit, trading or bartering, and...Jennifer S Larson...
Evaluation of alternatives.Armed with information, the shopper evaluates different products or brands. Criteria such as price, quality, and brand reputation play significant roles here. For example, a customer deciding between Nike and Adidas running shoes might compare their features, prices, and cust...
These social factors can arise from culture‚ subculture‚ family and roles‚ reference groups and social class. Psychological Factors Psychological factors are an important part of the decision process. These are inherent to Premium Psychology Cognition Behaviorism 1609 Words 7 Pages Powerful ...
Based on SOR theory, this paper uses structural equation model to study the influence of live streaming shopping environment clues (streamer attractiveness, social presence and information quality) on consumers’ impulse buying behavior and the mediating roles of cognitive reaction (perceived usefulness) ...
social media on users’ impulsive purchasing tendencies. Under the context of the C2C Facebook “buy and sell” group, Chen et al. (2016) did an online experiment and found that higher textual information quality and numbers of “likes” can usually increase consumers’ urge to buy impulsively...
The significant positive indirect effects observed in H9, H10, H11, and H14 suggest that factors such as informativeness, credibility, creativity, and integration play crucial roles in influencing consumers’ urge to buy impulsively, which ultimately leads to increased online impulse buying behavior. Th...
Consumer Buying Behavior 消费者行为 ConsumerBuyingBehavior •消费者行为是指消费者为获取、使用、处置消费物品或服务所采取的各种行动，包括先于且决定这些行动的决策过程.•影响消费者行为的个体与心理因素是：需要与动机；知觉；学习与记忆；态度；个性、自我概念与生活方式。这些因素不仅影响和在某种程度上决定消费...
The significant positive indirect effects observed in H9, H10, H11, and H14 suggest that factors such as informativeness, credibility, creativity, and integration play crucial roles in influencing consumers’ urge to buy impulsively, which ultimately leads to increased online impulse buying behavior. Th...