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Reports on Procter & Gamble's (P&G) review of its pan-European media buying business. Setup of a central agency to maximize efficiency; Zenith Media Worldwide as P&G's main media handler; European media manager Daryl Simm as the head of the review; Reports in the `Campaign' advertising tra...
2. Procter & Gamble If you like Coca-Cola, you'll probably also likeProcter & Gamble(NYSE: PG). As another Dividend King with success measured in decades, Procter & Gamble sells various household products, such as soap, detergent, toothpaste, diapers, shampoo, and personal hygiene ...
Buffett's interest in BAC dates back to 2011, when he swooped in to shore up the firm's finances in the wake of the Great Recession. In exchange for investing $5 billion in the firm, Berkshire received preferred stock yielding 6% and warrants giving Berkshire the right to purchas...
Charmin maker Procter & Gamble, the No. 1 U.S. toilet paper seller, said it is running plants 24/7 to meet demand. Over the last several months, retailers have had to make major, costly changes to their supply chains to meet unexpected surges in demand....
Born, Pete
Local Media Buying and Planning Discusses media buying and planning. How technology has effected the advertising industry; Example of Procter & Gamble Co.'s review of its buying account; Industry debate over the role of the new concept of tactical planning; Possibility... B King 被引量: 0发表...
About a year ago, Procter & Gamble dropped off of YouTube, halting all ads buys for all of its brands after it learned that many of its ads were appearing next to objectionable content. P&G is the biggest advertiser in the United States, but it stepped away from YouTube entirely in orde...
Shoebridge, Neil