Some buyers, though, are less aware of their motives. These ambiguous or unknown motives are called dormant motives, and they represent needs that the buyer isn’t aware that they have until the seller helps them identify it. In either case, there are specific things a sales rep can do to...
It has become imperative for themarketers to understand thebuying motives as they are likely to encounter them in the course of the sale. This knowledge of the buying motives will enable the marketers to formulate their marketing programmes in such a way that the same product appeases the ...
The current investigation examined sport type differences in eight fan motives: escape, economic (i.e., gambling), eustress (i.e., positive arousal), self-... Wann,Daniel,L.,... - 《Sport Marketing Quarterly》 被引量: 170发表: 2008年 Evolutionary equilibrium in Tullock contests: spite and...
[translate] aNot to let the masses have buying motives 没有让大量有买的动机[translate]
iv) Socio-psychological motive: it is a type of buying motive where a person buys a product due to status in the society. Like a person buys big house to show his status in the society. II) Patronage motives:-these are divided into two parts: ...
DNH And,MC Smith - 《Psychology & Marketing》 被引量: 123发表: 1996年 Consumer motives for buying fresh or frozen plaice: A means end chain approach Consumer motives for buying or not buying a seafood product can be analysed in terms of means-end chain theory. According to this theory, ...
behavioral health carehuman motivationmental health professionconsumer basebusiness development modelTrigger Points in Mental HealthLessons in Behavioral Psychology: Accessing Trigger Points in Your Marketing MessagesProspecting: How to Sell Your Services to the Right PeopleSummary...
Complex buying is a buying scenario in which the customer is highly involved in the decision making process and take a lot of factors like cost, return on investment, durability, usability, feedback, recommendations etc. into account while comparing amon
The paper analyses the shopping motives of customers in the age group of 15 to 29 years with reference to organized retailing in metropolitan cities of Ind... V Sane,K Chopra - Procedia - Social and Behavioral Sciences 被引量: 4发表: 2014年 Factors Influencing the Buying Behaviour of Organis...
ajohn decided to keep living a simple life like everyone else. 约翰决定继续居住简单的生活象所有的人。[translate] athe appeal ofadvertising to buying motives can have both negative and positive effects. 正在翻译,请等待...[translate]