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A system and method that enables usage of data embedded inside social media data to help estimate buy intent (BI), to allow companies or organizations to utilize this information to track conversations about their brand, to engage with their customers/users, to conduct advisement and investment ...
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Multigroup CFA was also conducted on the TPSS concerning participants without following influencers and participants that follow influencers on social media. The model found presented a very good fit to the data (χ2(90) = 2.050;p< 0.001; CFI = 0.968; TLI = 0.958; RMSEA = 0.041; PCLOSE ...
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