The TV or Control Centre button is on the right side of the back button and has a TV icon on it. Press and hold the button to open the Control Center. Press this button on the Apple TV to land you on the homepage, which you can customize to open the Apple TV app. Press the but...
Teiyu Goto, the engineer responsible for designing the controller, explained in a1UP articlethat he wanted to use shapes for the face buttons, rather than letters since it would be recognized regardless of region. He also explains the meaning of the buttons (like the aforementioned X=W...