Chapter 1 Introduction to Business-to-Business Marketing Management: Strategies, Cases, and SolutionsFollowing this introduction, the Chapter 2, "A Note on Knowledge Development in Marketing," by Amjad Hajikhani and Peter LaPlaca, ... MS Glynn,AG Woodside - Emerald Group Publishing Limited 被引...
What are the steps to building a business marketing strategy? Get to know your audience. Choose your marketing channels. Execute your strategy with quality content. Evaluate the results of your marketing efforts, and adjust as needed. What are the best tools for business marketing?
It is not. Delivering the solution users want is the key. Understanding their needs and ensuring they are getting what they truly desire requires something that most technical people shy away from - marketing. No matter how much business users participate in your project, they won't all be ...
Purpose – This paper aims to draw attention to the emerging phenomenon of business to business (B2B) digital content marketing, offers a range of insights and reflections on good practice and contributes to theoretical understanding of the role of digital content in marketing. B2B digital content ...
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