As this research area is complex, researchers have addressed issues from different levels of analysis hereby also using a variety of theories (e.g., economics, sociology, psychology). In order to gain a comprehensive understanding of those contributions and to shed light on research in business-...
While many entrepreneurial theories draw from customers’ problems and pain points, a value can also be created via demand generation, which is about enabling people to identify with your brand, thus generating demand for your products and services....
coursework and examinations, and the teaching process often involves a strong focus on case studies. These are descriptions of actual business situations, which students are expected to analyze in depth, and use the information provided to discuss and evaluate various business strategies and theories....
Blyth et al., 1986) and theories of investments (see e.g. Jorgenson, 1963 and Modigliani and Miller, 1958), essentially stating that the purpose of a firm and its existence is to maximize the value of the firm to its owners. However, this view has been challenged by the stakeholder ...
and functional aspects and studies have explored business strategy from a business aspect. According to Porter’s [4] well-known business strategy theories, a firm’s business strategies can be largely divided into product differentiation and cost leadership. Product differentiation indicates that the ...
Those evaluations are made through a quantitative model based on two theories (Green and Srinivasan 1978): the Fishbein and Rosemberg multi-attribute preference model and the Lancaster’s theory of consumer choice behavior. The first theorizes that the total utility depends on the utility of the in...
At Business News Daily, Tejas covers a range of career and workplace topics, including navigating your career path, employee turnover, goal tracking, management theories and business ideas. Tejas understands the challenges small business owners face firsthand as a former food truck owner and ...
specification, instead of a 1000+-page incomplete and vague one.The basic underlying concepts and constructs for all kinds of specifications are the same: "the same materials and phenomena are treated by different theories, at different scales and different levels of complexity and ion" (C.A.R...
Grounded theory– collecting rich data on a topic of interest and developing theories inductively Phenomenology– investigating a phenomenon or event by describing and interpreting the shared experiences of participants Narrative research– examining how stories are told to understand how participants perceive...
The Journal of Business Venturing: A Journal Dedicated to Entrepreneurshipprovides a scholarly forum for sharing useful and interesting theories, narratives, and interpretations of the antecedents, mechanisms, and/or consequences ofentrepreneurship.