This paper attempts to compare two highly celebrated milestones- A.H.Maslow's theory of Hierarchy of needs (1943) with Devdutt Pattanaik's bestselling book Business Sutra(2013) which is a very Indian approach to management. While Maslow's approach to the subject is through psychology, Pattanaik...
Pattanaik, Devdutt. 2013. Business Sutra: A Very Indian Approach to Management. New Delhi: Aleph Book Company.Pattanaik, D. (2013). Business Sutra : A Very Indian Approach To Management. Aleph.Pattanaik, D. 2013. Business Sutra: A very Indian Approach to Management. New Delhi: Aleph Book ...