74% of consumers say that positive reviews make them trust a local business more. - Brightlocal 88% of people trust online reviews as much as a personal recommendation –Business2community That if asked 7 out of 10 will leave a review? Positive reviews are a MUST for any local company. ...
For the purpose of this survey, local business ratings and reviews consist of consumers' evaluations of companies which serve the public face-to-face instead of remotely, and can be left on platforms like Google, Yelp, TripAdvisor, Nextdoor, Facebook and other similar sites. Percentages in this...
Reviews directly affect purchasing decisions:Around 95 percent of consumerscheck out online reviews before buying anything. It’s not just your average consumer who cares about reviews, though.Over 41 percent of businessesuse review websites before purchasing software—so reviews matter for B2B work, ...
One of the biggest problems with customer review sites is that business owners can’t monitor their own reviews, and people are able to leave absurd reviews. It’s a given that every customer has the right to express their opinion. However, it’s sometimes the case that opinions are left ...
Customer Review Sites for B2C Companies 1. Amazon Customer Reviews Amazon was one of the first online stores to allow consumers to post reviews of products in 1995, and it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can ...
Embrace niche review sites Offer incentives Asking people to leave you reviews on sites is amarketing strategyin and of itself. Here are four strategies for gaining positiveecommerce reviews. 1. Ask past clients One of the best review-generating strategies is also among the simplest. Reach out ...
businesses having a strong online presence for success, but what’s changing is how reputation is increasingly influenced by various review sites on different platforms, not just Google. For instance, in 2022,Tripadvisor reached one billion reviews, and Yelp saw 26,830 new reviewsgenerated per ...
as personal recommendations from friends (hint: way more than they trust ads). The vast majority of consumers do research online before making a purchase, even if they buy in person, and many check reviews while they’re actually in a store. This makes review sites important for your ...
Let's start with a question: Are online reviews important to your customers? The answer: Only if you want to sell something. Consumers, whether they're in the market for a Tesla or a toaster, are increasingly savvy, and a recent survey from software company Baynote and the e-tailing ...
Importance of Customer Reviews for Business Consumers consider others’ reviews generally reliable. Although there are fake reviews, potential new customers are keen to read through reviews to understand whether the product or service is worth their time. They want to know whether the product or serv...