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Purpose – Proceeding from the widely accepted but relatively untested premise that the gathering of intelligence via market research is central to business success, this paper reports a study investigating the extent to which the typ...
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Key fact about the program: Carnegie Mellon offers an MBA track in business analytics in which students must take courses in modern data management and data mining. Students also must submit a capstone project. Learn more about the Tepper School of Business. Next:1. Massach...
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