For people to easily differentiate your business from other businesses, choose a logo that is one of a kind. Although many people say and believe that making a unique logo with other similar businesses in the same industry is a bit difficult, always make every effort to stand out by thinking...
even if there’s only a minor difference. Hence, it pays to test these sketches before using the logo. Start with your employees since they understand the brand better. Ask the general public after surveying the employees. Trim your options down before making the final choice. You won’t ...
Having the right logo is key to the success of your branding and marketing efforts. The better your logo is, the more likely it will stand out, and people will remember it. You can ensure that yourbusiness has an amazing logo by following these tips. 1. Know Your Audience It isn’t a...
By making your logo unique and identifiable, you can slice through the competitive noise, distinguishing the benefits of what you have to offer from everyone else in your business space. As customers connect with you on an emotional level, your logo reinforces this positive connection. A logo ...
Text logo design tips This logo which is for a DIY hand-crafting business, melds stitching imagery with the “Threads” brand name seamlessly (pun intended!). The design, easy to remember and understand, will spark a solid first visual impression that makes a potential customer wonder “What ...
Making a logo takes time, but once you settle on a final design, you have laid the foundation for all your future branding requirement – business cards, presentations, brand books, and of course, your website. Remember, your logo is more than just colors, fonts and shapes. Your final de...
Mistake 3: Making it Similar to Others It is important not to go so far from the norm that you leave people scratching their heads, but you’ve also got to ensure your logo doesn’t look like a rip off of another business. Budget in the time to research other logos in your field to...
What values do you want them to associate with your company? Starting with these questions rather than jumping straight into your logo visual branding will help you craft more well-rounded messaging. Look at your competitors and decide what your unique selling point will be. What makes you di...
ensuring it remains clear and impactful in all settings. Checking it with diverse audiences can also reveal accessibility considerations, such as color visibility for color-blind users, making your logo more inclusive. This process lets you refine and perfect your design, creating a logo that’s ...
At its most basic, a logo is a small, symbolic artwork representing a business. But we’ve dug a bit deeper than that. When you set aside all the design trends and fancy fonts, at its core, a logo must: 1- Embody your brand. ...