Social media competitive analysis and text mining: a case study in digital marketing in the hospitality industry ObjectivesThe main objectives of this study were to explore the effectiveness of using text mining to analyse the consumer generated content from online hotel reviews. Specifically, this stu...
1. Fordham- Marketing Intelligence 需要统计和微积分方面的培训,并掌握一定的data analysis 软件。如果没有的话,录取后开学前需要完成相应的prerequisite. 2. Fordham - Business Analytics 大部分申请者来自business,economics, computer science, engineering, or statistics专业 3. Indiana University at Bloomington - ...
Marketing 主要关注如何推广产品或服务，以吸引潜在客户并促进销售。其重点在于了解消费者的需求和欲望，创...
( 2006 ), “ Levels of analysis in business‐to‐business marketing ”, Journal of Business‐to‐business Marketing , Vol. 13 No. 3, pp. 39 ‐ 64 . [] , [] []Wilke, R., & Ritter, T. (2006). Levels of analysis in business-to-business marketing. Journal of Business-to- ...
Shirk also provides an excellent analysis of the PAN in power, both at the municipal and gubernatorial levels, and under Vicente Fox. This analysis calls attention to the populist style and sophisticated marketing that made Fox so ... CH Lawson - 《Americas》 被引量: 69发表: 2005年 Unravelin...
An overview of 31 post-2000 marketing studies that focus on the impact of the BC is presented in Table1. In all studies (ordered chronologically), BCs were a key theme in the theorizing and/or empirical analysis (i.e., the state of the economy was not just included as one of the con...
Business Analysis涉及到的大多是行业分析，其中包括主流的基本面分析（fundmental analysis），工作过程中不...
single, central, consistent data store to support data analysis, data mining, artificial intelligence (AI) and machine learning (ML). Adata warehousesystem enables an organization to run powerful analytics on large amounts of data (petabytes and petabytes) in ways that a standard database cannot....
Business Analytics for Sales and Marketing Managers: How to Compete in the Information Age G. N. Laursen, Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age. Hoboken, New York: Wiley, 2011... G Laursen 被引量: 0发表: 2011年 Management Information Sy...
The structure and evolution of business-to-business marketing: A citation and co-citation analysis The field of business-to-business (B2B) marketing has grown considerably in the past four decades. However the state of knowledge about its structure and e... K Backhaus,L Kai,M Koch - 《Indus...