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Burger King's promotional project is said to command 50 million dollars of its total marketing fund. Burger King has ruled out using a consultant for its advertising review and will conduct it in-house.MacArthurKateAdvertising Age
The $5 deal comes one week after rival McDonald's announced its own $5 promo. Burger King's promotion appears to be the heftier of the two, offering customers a choice of one of three sandwiches along with chicken nuggets, fries and a drink. The burger chain didn't give an exact tim...
The $5 deal comes one week after rival McDonald's announced its own $5 promo. Burger King's promotion appears to be the heftier of the two, offering customers a choice of one of three sandwiches along with chicken nuggets, fries and a drink. The burger chain didn't give an exact tim...
Jensen, Jeff
Superman flies high for Burger King Kids Club promo.Reports on the joint advertising venture of Burger King and Warner Brothers' Superman, for a monthlong Kids Club promotion. Information on the campaign and contest; Prizes being offered....
Pottery Barn Kids Print Borrows from a 1977 Burger King Star Wars PromoMatt Blum
KRAFT, BK LINK WITH NICKELODEON FOR $20 MIL KID-ORIENTED PROMO.(Kraft Foods Inc., Burger King)Pollack, Judann
The $5 deal comes one week after rivalMcDonald's announcedits own $5 promo. Burger King's promotion appears to be the heftier of the two, offering customers a choice of one of three sandwiches along with chicken nuggets, fries and a drink. The burger chain didn't give an exact time ...