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(The standard definition of a unicorn is a privately held startup valued at more than US$1bn.) Most of these enterprises are in the vanguard of their industry, leading the way for the generation of new technologies, business activities and business models. Their rise is thus regarded as a...
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message, and voice. Brand stories in the candle business should be captivating, human, and honest. They should make people feel something, which drives them to take action—whether it’s signing up, making a