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Murphy added that Burberry’s intention is to bring in a “broader, everyday luxury” offer and a more complete assortment across key categories. Going forward, the focus will be on “timeless, classic attributes that Burberry is known for.” ...
Digital commerce medium is picking up and fastest growing channel in the distribution model accounting 7% of the luxury sales. To leverage this medium Burberry has been developing third-party relationships in recent years like those with Amazon, E-bay, Alibaba etc. ...