Straw to Gold is a creative agency specializing in branding, digital experiences, and storytelling for businesses. From design to film production, we craft meaningful connections between brands and audiences. Discover our innovative solutions for enhanci
The first project I’d like you to BrandScript is the one that represents your overall brand. Next you’ll want to create a BrandScript for each division of your company, and after that, each product within each division. If you like, you can evencreate a BrandScript for each segment o...
Meet the challenge with PIVOTAL curated resources, courses and support for your success - one story, one pivot at a time. Define your story. Define your brand | Change your story. Change your life | Mission Accomplished! Explore the avenues to your best self, the mindset and methods that s...
Now,Building a StoryBrand 2.0elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than eve...
Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media...
Now,Building a StoryBrand 2.0elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than eve...
In the competitive world of direct sales, building your personal brand has become more important than ever. As an industry professional, you are not just selling products or services; you are selling yourself as a trusted and reliable source. Your personal brand is a reflection of who you are...
3. Find the hero in the story Get the word out Nobody will even consider your brand if you don’t take any action. Although companies have been on that page for a while now; the ones that know how to do the right thing can be counted on one hand’s fingers. ...
Brand Story Your audience needs to know and understand who you are, to connect with you. An interesting story always hides behind the brand, and if you have one you should tell it to the world. What to consider when crafting your story: Where and how did your journey begin What stories...
Miller has laid out how to build your story brand into 7 principles which he refers to as the SB7 Framework. Principle #1 “The customer is the hero, not your brand.” In other words, it really doesn’t matter how great we think our product or service is if the customer doesn’t se...