Your brand is everything. It is your reputation. It also represents your overall impact and plays a huge role in helping you grow your career. At a company like Salesforce, your brand is how you show up every single day for your customers, for your peers, for your managers. It takes ...
The truth of the matter is that the best technical roles go to the people everyone’s talking about. Expert Roy Weissman explains how you can raise your profile and be viewed as an authority and leader in your industry. These are the people invited to speak at seminars and conventions, ...
“Ask yourself, 'what is your brand today, what do you want it to be, and how can you be intentional about taking steps to get there,'” Lowery said. A simple way to think about your brand is this: What do you want to be known for? "My role relies on ...
Developing your personal brand online can help you stand out from the crowd and get the opportunities you want.
Without experience, though, you struggle to secure roles, and your skills don’t develop, leaving you without a portfolio to impress potential clients or employers. Many marketers face this dilemma, so how do you break this cycle? Start by seeking volunteer projects, internships, or freelance...
This research tests the mediational roles of hedonic and utilitarian values consumers receive from using mobile data services (MDS) on the relationship between mobile commerce experience and mobile provider brand equity. A theoretical model was developed based on a review of the existing literature, ...
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Before diving into this topic, we also have a comprehensive article onBuilding your Personal Brand and Network. Using networks to get stuff done We don’t have the answers to everything (although often our organisations think we do!), but with other assistants’ help, we can rule the world...
Brand Engagement Workshops start with tons of Post-It notes and end with a beautiful Brand Strategy. Our Team JAMIE DUNHAM Chief Brand Strategist Jamie’s prior experience includes roles as chief planning officer and partner at major advertising agencies where she created highly successful planning pr...
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