Keller KL (2009) Building strong brands in a modern marketing communications environment. J Mark Commun 15(2/3):139–155Keller, K.L. ( 2009 ), “ Building strong brands in a modern marketing communications environment ”, Journal of Marketing Communications , Vol. 15 No. 2-3, pp. 139 ...
营销是研究市场的学科,市场则是两个参与者(partners)之间的交换,通常是一个买家一个卖家。买方市场与卖方市场本身的情况是不一样的,对于卖方市场来说,公司有产品,意味着买方必须去到卖方那里获得产品,卖方处于强势地位。买方市场则是竞争激烈产品花样繁多,买方处于强势地位。 产品导向型市场营销,它强调着产品的优质,尽...
货号: 京新J8 商品描述: 名称:英文 建立强大的品牌 Building Strong Brands 作者:David 品相:八五品 出版时间:2002 装订:平装 ISBN:9780743232135 出版社:David A. Aaker 页数:380页 货号: 京新J8 图1 图2 图3 图4 图5 图6 图7 图8 图9
3、市场分割、设立目标和定位原则(Principle of Segmentation,Targeting,and Positioning)。我们无法满足所有人于是需要分割市场满足目标群体的需求来定位品牌。 用来实践这三原则的工具是所谓的4p营销。分别是产品product,渠道place,促销promotion,价格price。卖家提供的是产品,买家提供的是价格。卖家将产品优势告诉买家这个过...
Content Marketing: New Opportunities for Building Strong Brands Online Title: Content Marketing: New Opportunities for Building Strong Brands OnlineDate of the Seminar: 2nd June 2014Course: BUSN39 Degree project in Global Mark... A Djoukanova,A Georgieva 被引量: 3发表: 2014年 Building Strong Br...
[MUSIC]Hello, I'm Barbara Kahn, and I'm a professor of marketing at the Wharton School. And, I'm here to talk to you about marketing. So this, this segment is Marketing 101, the basics, the principles of marketing. And my focus is going to be on building strong brands because of...
Building strong brands has become a marketing priority for many organisations. The presumption is that building a strong brand yields a number of marketing... S Hoeffler,KL Keller - 《Journal of Brand Management》 被引量: 712发表: 2003年 Moderating role of involvement in building a retail bran...
图书标签: Brand Marketing 品牌资产 品牌 管理 老师推荐 经济管理类 论文 Building Strong Brands 2025 pdf epub mobi 电子书 图书描述 As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing ...
Building strong brands 翻译结果3复制译文编辑译文朗读译文返回顶部 Building strong brands 翻译结果4复制译文编辑译文朗读译文返回顶部 Building a strong brand 翻译结果5复制译文编辑译文朗读译文返回顶部 Establishes the formidable brand 相关内容 a今天周六,学校都没有休息吗? Today on Saturday, the school does no...
Building strong brands (建立强势品牌的原则) 下载积分:4899 内容提示: Copyright © 2018, Donald Sexton.1 Don Sexton Don Sexton 创建强势品牌的原则 哥伦比亚大学教授唐纳德〃塞克斯顿博士 原则性方法 创建强势品牌的五个原则是:强势品牌定位、传达定位、建立品牌定位、员工对品牌定位及重要性的了解、持续地经营...