作者:David A. Aaker 出品人: 页数:400 译者: 出版时间:2010-4-29 价格:GBP 10.99 装帧:Paperback isbn号码:9781849830409 丛书系列: 图书标签:brandAaker沟通营销战略品牌DM Building Strong Brands 2025 pdf epub mobi 电子书 图书描述 As industries turn increasingly hostile, it is clear that strong brand-...
Building Strong Brands by David A. Aaker 下载积分: 4000 内容提示: Boston Studies in Philosophy, Religion and Public Life 2Allen Speight Editor Narrative, Philosophy and Life 文档格式:PDF | 页数:214 | 浏览次数:103 | 上传日期:2019-10-21 20:29:55 | 文档星级: ...
Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker ...
David A. Aaker,Editors, ,Building Strong Brands (1996) The Free Press,New York 380 + ix $28.00. Costs, market fragmentation, and new media channels that let customers bypass advertisements seem to be in league against the old ways of marketing. Relyin... RJ Thomas 被引量: 0发表: 1996...
华研 > 现货 创建强势品牌 精装 Building Strong Brands 英文原版 品牌三部曲 管理大师戴维阿克 David A Aaker 进口原版书籍 英文版 济南通博图书专营店 关注店铺 评分详细 商品评价: 4.4 中 物流履约: 4.2 中 售后服务: 4.7 高 手机下单 进店逛逛|关注店铺 ...
By aligning their brand management activities with the social impact brand model, SEOs can be much more than “do-gooders”: They can transform to strong and sustainable brands that make a real-world difference in this world.References Aaker, D.A. 1996. Building strong brands. New York: ...
当当瑞雅图书专营店在线销售正版《创建强势品牌 英文原版 Building Strong Brands 精装 品牌三部曲 管理大师戴维阿克 David A Aaker 英文版 进口英语原版书籍》。最新《创建强势品牌 英文原版 Building Strong Brands 精装 品牌三部曲 管理大师戴维阿克 David A Aaker 英
作者:Aaker,DavidA.出版社:Free Press 手机专享价 ¥ 当当价降价通知 ¥299.90 配送至 北京市东城区 运费6元,满49元包邮 服务 由“当当”发货,并提供售后服务。 关联商品 【预订】Consumerism, 4th Ed.Strong-Brands 当当自营 商品详情 开本: 纸张: ...
David· A ·Aaker. Building Strong Brands[M]. New York: Free Press, 1995.问题补充:匿名 2013-05-23 12:21:38 null 匿名 2013-05-23 12:23:18 大卫· A · Aaker 。 建立强有力的品牌 [ M ] 。 纽约 : 自由出版社 , 1995 年。 匿名 2013-05-23 12:24:58 大卫· A ·Aaker...
Aaker, D (1993), ``Are brand equity investments really worthwhile?'', in Aaker D.A. and Biel, A. (Eds), Brand Equity and Advertising;Advertising's Role in Building Strong Brands,选择语言:从 到 翻译结果1翻译结果2 翻译结果3翻译结果4翻译结果5 翻译结果1复制译文编辑译文朗读译文返回顶部 ...