Building Strong Brands, David A. Aaker (Ed.). The Free Press, New York (1996), 380 + ix, $28.00Purpose: The purpose of this paper is to explore the possibility of identifying market segments in multistage markets and assessing whether their alignment could provide a useful managerial ...
(1993),"Brand Equity & Advertising: Advertising‟s Role in Building Strong Brands", Lawrence Erlbaum Associates, Inc., ... RJ Thomas 被引量: 0发表: 1996年 Building Strong Brands, David A. Aaker (Ed.). The Free Press, New York (1996), 380 + ix, $28.00 Purpose: The purpose of ...
Erlbaum, Hillsdale, NJ, pp. 333-41.Aaker, D (1996), Building Strong Brands, Free Press, New York, NY, p. 150.问题补充:匿名 2013-05-23 12:21:38 erlbaum,希尔斯代尔,NJ-333-41.aaker,D(1996年),建立强大的品牌,自由的新闻媒体,纽约,NY,P。 150。 匿名 2013-05-23 12:23:18 erl...
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Building Strong Brands by David A. Aaker 下载积分: 4000 内容提示: Boston Studies in Philosophy, Religion and Public Life 2Allen Speight Editor Narrative, Philosophy and Life 文档格式:PDF | 页数:214 | 浏览次数:107 | 上传日期:2019-10-21 20:29:55 | 文档星级: ...
aaker,d(1993)、“真正有价值的品牌资产投资吗?”时,aaker的d.a.和比尔,a.(eds),品牌资产和广告;广告的作用,建设强势品牌。 翻译结果5复制译文编辑译文朗读译文返回顶部 相关内容 a他被指控杀人 正在翻译,请等待... [translate] aanalytical model presented with experimental measurements is better than 10%....
当当瑞雅图书专营店在线销售正版《创建强势品牌 英文原版 Building Strong Brands 精装 品牌三部曲 管理大师戴维阿克 David A Aaker 英文版 进口英语原版书籍》。最新《创建强势品牌 英文原版 Building Strong Brands 精装 品牌三部曲 管理大师戴维阿克 David A Aaker 英
The branding literature has developed enormously in recent decades and new standards have been established. The traditional product and firm-centric perspective (Aaker1996) has been seen consumers as simply passive recipients of brand meaning (Prahalad and Ramaswamy2004). However, based on the growing...
David· A ·Aaker. Building Strong Brands[M]. New York: Free Press, 1995.问题补充:匿名 2013-05-23 12:21:38 null 匿名 2013-05-23 12:23:18 大卫· A · Aaker 。 建立强有力的品牌 [ M ] 。 纽约 : 自由出版社 , 1995 年。 匿名 2013-05-23 12:24:58 大卫· A ·Aaker...
Aaker, D. B.: Building strong brands. New York et al. 1996. Google Scholar Backhaus, K./Büschken, J./Noeth, M.: Internationales Marketing. 3. Auflage, Stuttgart 2000. Google Scholar Backhaus, K.: Industriegütermarketing. 6. Auflage, München 1997. Google Scholar Berry, L.L./Zei...