The growing practice of archiving research data in repositories reflects an upward trend. However, storing data in an RDR (Research Data Repository) does not guarantee that the archived data will always be readily reusable, even if this fulfils the FAIR
Smart services can thus enhance value creation, and by connecting the physical retail environment with the digital world, unleash the potential for an improved CX (Riegger et al.,2021). Against the background of the CX concept, the customer attaches value not only to the rational evaluation of...