As you set up your funnel, you will generally be targeting an entire group if you want other businesses to become your customers. On the other hand, if you are marketing in the B2C world, you will be targeting individuals. Your social media strategy will also be different in the B2B worl...
Even with new-fangled digital marketing channels continuing to pop up,email marketingremainsone of the most powerful touch-pointswith customers. If you don’t already have one, you should set up an email newsletter. Hint: set up both aninternal newsletterand an external one. Check your success...
We built an Instagram and email marketing funnel explaining to people what is carbon offsetting? Why does that matter with my shipment? We put inserts into everyone's package that explains our impact. They might have noticed the impact when they came to our website and purchased a product, ...
If you’re stuck in funnelbuilding mode, unable to finish or start or see through what’s working and what’s not, here’s a round up of some of my best free Funnel Building resources: Hacks to Becoming the Fastest Funnelbuilder in the World Traffic Secrets – Using Pinterest to Fuel Y...
I specifically remember the successful results of an email nurture campaign we ran to re-engage old contacts from whom we hadn’t heard in a while. The first email offered a free video, the second email offered a helpful infographic, and the third email in the nurture series of automated ...
Marketing—especially email marketing—can scale. It can output generalized messaging that will pull leads down the funnel without draining time and resources. Then, when those leads start to engage (and/or get qualified)... Sales focuses on high-intent, near-term-purchase leads. The folks th...
One of the most important things to start doing for your brand marketing from the get-go, is to build an email list. Once that email list starts growing, connect with the audience there! Email campaigns are the best way to do this, andConvertKitis a tool that can help. It has email ...
When distributing videos, you can (and should) use social media platforms like Facebook and LinkedIn. Don't forget tomeasure the impact of your video marketing efforts. Email newsletters An emailnewslettercan be an excellent medium for delivering value-packed content when it's done right. ...
So, now that you know what to look for, let’s compare the top email service providers and see which one best suits your needs. 1.Mailchimp Mailchimp is more than just an email marketing service provider. In fact, it’s an all-in-one marketing platform that lets you build a bigger em...
Asking for an email sign up? If you’re using SSL, tell visitors that their email address will be safely transmitted through your form. Additionally, let them know what kinds of communications they can expect to receive. Take it one step further by including a checklist that lets the visitor...