Building Strong Brands 英文原版 作者 David A. Aaker著 出版社 Simon & Schuster US 出版时间 2010年4月 ISBN 9781849830409 定价 124.30 内容简介 Asindustriesturnincreasinglyhostile,itisclearthatstrongbrand-buildingskillsareneededtosurviveandprosper.InDavidAaker'spathbreakingbook,MANAGINGBRANDEQUITY,manage...
书名: Building Strong Brands 作者: David A. Aaker 页数: 400 出版社: Simon & Schuster UK 出版年: 2010-4-29 前言p1-p7 刚开始,希望能好好的读读原版书。 目录看来第一章是品牌的概念,几个基本要素。之后几章就是展开讲这几个要素。 第一章目录What do you need to be the best? Concentration....
Building strong brands. 来自 EBSCO 喜欢 0 阅读量: 408 作者:Aaker,David A.摘要: Presents an excerpt of the book `Building Strong Brands,' by David A. Aaker. Case studies on maintaining brand equity; Scheduled publication date of book on December 12, 1995....
‘Building Strong Brands’Book Review Published: 01 February 1996 Volume 3, pages 278–280, (1996) Cite this article Journal of Brand Management Aims and scope Submit manuscript Jean-Noël Kapferer PhD 161 Accesses Explore all metrics This is a preview of subscription content, log in via ...
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Includes bibliographical references and index Clayton,Russell C. - 《Journal of the Academy of Marketingence》 被引量: 4发表: 2017年 Building Strong Brands, book review Includes bibliographical references an...
In 2006, Sophia Amoruso was a 22-year-old community collegedropout. Then she started a page on...Perlroth, Nicole
In today's digital age, where brand equity holds exceptional value, a strong brand architecture is more crucial than ever. Think of it as the sturdy foundation that houses all the brands within your company's portfolio. You want this foundation to be rock-solid, durable, and built to last...
Building on the brand: a strong brand presence does more than just resonate with consumers. It also creates an imperative inside the company that connects employees, managers, and shareholders. . - Marketing - book review 来自 ProQuest 喜欢 0 阅读量: 67 作者: Bill Leigh 年份: 2002 ...
No matter what resources you have to work with, you can learn how to build a brand and successfully establish a legacy for your business. What goes into great branding? A strong brand identity can win over customers by making a great impression. Memorable branding can help keep customers comi...
For instance, Nike has a strong brand identity that resonates with its customers. Its brand voice is confident, bold, and empowering, which is consistent across all its marketing materials. The visual identity of the brand, including its iconic "swoosh" logo, is instantly recognizable and reinfo...