Building a Brand and Telling a Story in Perpetual Crisis: Launching a Sustainable Archives Marketing Strategymarketingarchives higher education social mediaColumn description. The Marketing column features essays about a variety of creative and innovative marketing strategies used to highlight collections or...
Now,Building a StoryBrand 2.0elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than eve...
In almost every story, the guide gives the hero a plan, or a bit of information, or a few steps they can use to get the job done. In the Star Wars movies, Yoda tells Luke to trust the Force and then trains Luke on how to wield this power. People are looking for a philosophy th...
Probably, you don’t own a large company, but if you do, there are a couple of things the master storytellers believe you can do better. An essential part of building a brand is to associate it with a story that resonates with your audience. So, how to do that? Let’s find out!
I told them I wanted something tasty. That would extend my brand, while at the same time sticking to my readers’ ribs. Something that could provide a little yummy comfort, and also feed the small biz soul. It didn’t take them long to hit on The PB&J as the metaphor for all that....
APWC studyfound that a staggering 32% of customers would walk away from a brand they loved after just one bad experience. Quality is never an afterthought. Online shoe retailer Zappos is legendary for its outstanding service. They offer a generous return policy, free shipping both ways and exce...
The tools and information below are for those who are ready to tell their story. What about you? Ready to build a long lasting foundation for your business? Download Your Free Branding Strategy Deck This post will walk you the process of building a brand. You'll learn what a brand is an...
Michael: That is a very cool story that I have read online as well and I have a bunch of questions related to that like: Why you chose a domain name that wasn’t a generic category killer domain name and a bunch of other ones. But before we get there and before we dig into how ...
Brand story. The narrative that connects the brand to its audience is often rooted in the brand’s history, mission, or values. A family-run bakery tells the story of recipes passed down through generations. A photography website shares its journey from a college project to a major platform...
The classical branding literature has experienced a dramatic shift in recent decades. Previously, brands were considered to have no strategic value; as Urde (1999) argues:"For a long time, the brand has been treated in an off-hand fashion as a part of the product"(p.119). However, based...