How can water utilities build internal awareness of the power of social media, educate management and employees on its value and potential and build a strategic plan for the future to meet the changing demographics of their customer base?Greater Cincinnati Water Works' (GCWW) workforce and ...
A social media calendar is a tool that helps you plan and organize your social media content in advance. It can be a spreadsheet, digital calendar, or interactive dashboard. Social media calendars typically include the following information: Date and time: When the post will be published. Socia...
A social media center of excellence (CoE) model operates similarly to the internal functional support model but with a reverse approach. Instead of teams aligning with departments to formulate social strategies, each department appoints a representative to participate in a council, contributing insights ...
Adding a social media role to your team? Download this hiring manager toolkit with tips, templates and more to
Use a tool to handle all social media planning and collaboration – otherwise, things can get very confusing, very fast. This way, when everyone knows where they can get the information they need, they will be much more productive. Use this space to plan all of your content, come up ...
Begin by creating a social media marketing plan: The first step is to figure out who your ideal customer is. What are they hoping to get out of this? Who do you have to contend with? From this point, a unique selling proposition that allows you to compete against your peers can be id...
1. Plan Your Content Isabel Romero, Head of Marketing at Metricool “My top tip for building a strong social media presence is planning. Plan to avoid improvising so you can dedicate the time necessary to creating content. At Metricool, we plan all of our social media content in advance,...
Building a Winning Social Media Strategy For Your ClientsCannings, CraigStrategy, Social MediaDevelopment, Action Plan
We don't have a choice on whether we do social media. The question is how well we do it. - Erik Qualman Having a social media account is one thing and standing out in the sea of already established brands is an entirely different thing. ...
Step 7. Plan Appropriately Implementing a social media strategy takes time and effort, so, unless you have plenty of time to spare, consider bringing in someone to help you. The task of implementing, and maintaining, your social media presence could be the responsibility of a designated social...