brand loyaltyuses and gratifications theorymixed-methodsFirms can leverage social media brand communities (SMBCs) to manage consumer relationships. This study investigated firm engagement tactics using a mixed-methods approach with qualitative (Study one) and quantitative (Study two) analyses. Building on...
As you build out your brand image, you’ll need to be sure to adjust your strategy. Hence, depending on which social media outlet you want to use. While the brand image and message should be consistent, each channel has different ways of expressing your brand. And each as well as differ...
For SMEs, social media presents a forum to mirror the relationships and service-levels that lie at the heart of the appeal of smaller businesses. You don’t need to go out there and try and set the online world abuzz with every new trend – much more trustworthy is a brand that says ...
This starts with community insights collected from social platforms. On the flip side, customer service hasn’t really changed from a strategic perspective. It’s the consumers who take it upon themselves to reach out to customer service; nevertheless, it’s the brand’s job to make it easy ...
Thinkory is a brand consultancy in Washington, DC. We craft compelling social enterprise brands that make hope visible in the world. Naming, Strategy & Identity
Branding has always been an essential factor of business, but with the rise of social media, companies today must go the extra mile to stand out. The Importance of Brand Identity A brand identity is crucial because it ensures that your brand is at the forefront of all your marketing ...
We asked Kate Winick, former Senior Director of Social Media and Brand Marketing at Peloton, to give us an example of what that might look like. “Consider a B2C brand managing their LinkedIn account. It’s still social, but it’s completely different from consumer-facing channels. There are...
Main benefits: Social media and food truck branding Whenstarting a food truck, you need to turn your original concept into a brand that fits you and your vision. Many things will go into your brand identity, from your name to your logo to your signature recipes. A taco truck and a sushi...
The good thing here is that you don't need advanced IT skills to build a robust social media presence. If you are ready and willing to put in consistent efforts, these 15 tips will put you on the path to making social media deliver greater business value for your brand in 2021. ...
Strategies for determining where your brand’s social media strategy lives in your organization with respect to company-wide goals and KPI’s How to compose an effective mix of team skills sets to satisfy the behaviors of your target audiences Collaborative ways to integrate scheduling and project ...