Building a Global Brand Through the Local Route. Icfai Journal of International Business, 3(3), 22-28. Retrieved July 15, 2013, from EBSCO Research Database.Harish, R. (2008). Building a Global Brand through the Local Route. The ICFAI University Journal of International Business, 3(3), ...
Building a Global Brand.Building a Global Brand.Excerpts from the article "Brand Concepts as Representations of Human Values: Do Cultural Congruity and Compatibility Between Values Matter?" by Carlos J. Torelli, Ayşegül Özsomer, Sergio W. Carvalho, Hean Tat Keh, and Natalie Maehle in the ...
WHILE THE CONTENT of any brand is ultimately defined and supported by an organization's people, services, and products, the corporate name and logo are essential shorthand for delivering brand messages. In the saga of Imation, told here by Alvin Schechter, we learn how a company spun off ...
Building a Global Brand WHILE THE CONTENT of any brand is ultimately defined and supported by an organization's people, services, and products, the corporate name and logo are essential shorthand for delivering brand messages. In the saga of Imation, told here ... Alvin,H.,Schechter - 《Desi...
我来说两句 短评 ··· 热门 / 最新 / 好友 还没人写过短评呢 我要写书评 Building a Global Brand in Sports的书评 ··· ( 全部0 条 ) 论坛 ··· 在这本书的论坛里发言 + 加入购书单 谁读这本书? ··· 二手市场 ··· 在豆瓣转让 手里有一本闲着? 订阅关于Building a ...
Building a Global Brand: The Case of Wipro In this business case study, we describe the transformation of Wipro, a Bangalore-based information technology company. Founded in 1945 as Western India Ve... B Rao,B Mulloth - Management of Engineering & Technology, Portland International Center for ...
Regardless of what you think of, specifically, McDonald’s has established a global brand. Everyone knows exactly what to expect from this company; they are the epitome of a fast food chain. Why Put Effort Into Building a Brand? Your brand is essentially the face of your business. Without...
With more than 25 years’ experience in CPG, Lewis started her career at Kraft in Canada, where she learned the fundamentals of brand management before moving to Coca-Cola, a global “marketing-led” organisation that enabled her to travel the world for 18 years, giving her what she descri...
Over these 10 years, we have endeavored to build a global network of connectivity consisting of economic corridors, international transportation routes and information highway as well as railways, roads,...
Chinese brands are using a focus on innovation and brand building to improve consumer perceptions in the West and build global brands. A report by Kantar Millward Brown, WPP and Google finds that Lenovo is the best Chinese brand at building global brand awareness. The analysis gives Lenovo a ...