For example, if you are a Pilates instructor, you can create content around Pilates but your audience may also be interested in nutrition, meditation and cross-training so you could make those categories as well. Or if you’re a business coach for new business owners, your categories might ...
Information about topics discussed at the second annual Content Marketing conference of the periodical held in Sydney, New South Wales is presented. Issues addressed by Content Marketing Institute chief strategy officer Robert Rose and Coca-Cola South Pacific public affairs and communications manager ...
This chapter discusses how the digital world has increased the need for coherent stories to engage and create a brand's narrative across media channels. Agency Pereira & O'dell made rich use of social media for its global social film, "The Beauty Inside," for Intel and Toshiba, starring ...
This paper will share how Development and Alumni colleagues at the University of Glasgow built a digital content strategy with the aim of embedding a culture of content creation within Development and Alumni and across the wider university community. The paper will provide easily transferrable insights...
Designtrends and technologies change constantly, so staying up-to-date and being willing to learn is a must for long-term success. Source: Pinterest Challenges in the Graphic Design Industry Like any career, graphic design has challenges, such as competition and managing client expectations. Keeping...
I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come. This Helpful Content System core update proved to be another earth-shaking move by Google. So, if you are a casual link builder, digital PR, or a...
Take your love for architecture up a notch Educational journey of architecture students +++ Spanish buildings of note Catalan Modernisme in Mallorca Modern architecture in Costa Blanca Guide to Miami Modernist architecture Boost your chances of forging a career in architecture ...
Virtual events and career fairs:Host virtual career fairs and events using online platforms to connect with a broader pool of candidates and showcase the employer brand. Data analytics and reporting tools:Data-driven insights can help recruiters make informed decisions, identify bottlenecks in the rec...
To thrive in the dynamic world of the cloud, data, AI, and beyond, professionals must prioritize continuous learning and strategic skills development. To support you in these goals, Microsoft Learn offers a wide array of Azure training resources designed to help y...
Trying to be everywhere in your business is a challenge every coach, consultant, or expert faces throughout their career.And whether you’re at the stage where you can hire a Chief of Staff, or a Chief Operating Officer or not…There are things you can do to effectively “duplicate” ...