Working toward greater diversity in new music is necessary and right. The problem is that we’re putting the cart before the horse. Greater inclusivity isn’t an audience-building strategy—it’s an audience-buildingoutcome. Making inclusivity the focus of strategy actually hurts our efforts. All...
Each rung represents more audience paying attention to your work. Which rung are you on? For the sake of example, let’s say the ladder has 100 rungs. On rung 100 is Steven Spielberg, smiling down from the top. At rung zero is every first-time filmmaker just trying to get a project...
to me. It was probably when I reached about 2000 subscribers was when I had this moment where I was like, that’s. An audience. They are, I don’t know, 2000 people in real life. So I felt like 2000 people, there are people in there I’ve never met in person who are not my ...
49)Go to conferences for your target audience:Just about every industry has a few conferences related to it. Established businesses get booths, thought leaders speak and many deals get done.You should be there tooas you’ll never find such a concentration of people in your industry. Take adva...
When you are importing a list, you pick out any forms to assign the new subscribers to, sequences they should start receiving, and tags to add. This is core to making your orchestrations in ConvertKit do what you need it to; this is how you segment your audience, trigger the right ema...
#3 – your website can look like shit, I mean, plain Jane, as long as you follow GOOGLE’S RULES, and spend LOTS of time/money/energy on keywords, links, content, etc, how your website looks doesn’t matter unless your audience is duh! So, okay, throw pictures on it without slow...
Targeted Campaigns:With an email list, you can segment your audience and send targeted campaigns tailored to their interests, increasing the likelihood of conversions. Promotions:You can run exclusive promotions for your subscribers, encouraging purchases and boosting sales. ...
We also considered CNBC Select audience data when available, such as general demographics and engagement with our content and tools. For the cards that offered a rewards program, we considered consumer spending data forecasts from location intelligence firm Esri to determine where U.S. consumers ar...
The first is that what works for others is not goingto work for you.At the end of the day, your audience is different.Your product is different.Your business model is different.Your customer journey is different.Your business is different, plain and simple,from one business to another.You ...
Nifty Marketing is a full-service digital marketing agency for lawyers. Our team is extremely passionate about helping law firms achieve success online. We live and breathe marketing for law firms and travel the country talking about it. It is our goal to help lawyers get back in the “lawyer...