Valentine's Day at Build-A-Bear celebrates love, hearts and hugs for every special person in your life – from the kiddos to the Galentines, or a lifelong partner to a new love. Get inspired for gifting one-of-a-kind Valentine's Day memories by visiting our Valentine...
Build-A-Bear Foundation has impacted over half a million kids in 2022 and 2023 through its partnership with First Book and with initiatives like the "Buy A Bear, Give A Bear" promotion on National Teddy Bear Day. Additionally, everyday purchases of Build-A-Bear's Read Teddy support the ...
Squishmallows的出现，“启发”了Build-A-Bear。一方面，Build-A-Bear继续通过门店来放大影响力，但显著降低了自营扩张的力度，转而推进加盟（让合作的经销商去运营）和授权（多为北美和欧洲以外国际地区），还开始做起快闪。走出疫情带来的混乱后，Build-A-Bear加盟门店数量快速增加，目前相比2022年已经翻倍。另一方面...
Build-A-Bear的品牌定位从“结交最好朋友的地方”转变为“舒适与乐趣”,目标用户从儿童扩展到全年龄,目前青少年和成年人占其客户的40%。品牌通过多种营销活动提升影响力,例如推出“THE STUFF YOU LOVE”主题广告,在Disney+、YouTube等平台投放,并在社交网络造势。此外,Build-A-Bear与宝可...
成立于1997年的Build-A-Bear,主要业务是通过门店和电商销售泰迪熊等毛绒玩具。 Build-A-Bear门店 起初,Build-A-Bear做的是零售生意,其创始人Maxine Clark更早以前是美国折扣鞋类零售商Payless ShoeSource的总裁,看到动物角色毛绒玩具很受儿童欢迎而且利润率高,就开始了新的商业计划。
网易云音乐是一款专注于发现与分享的音乐产品,依托专业音乐人、DJ、好友推荐及社交功能,为用户打造全新的音乐生活。
网易云音乐是一款专注于发现与分享的音乐产品,依托专业音乐人、DJ、好友推荐及社交功能,为用户打造全新的音乐生活。
Build-A-Bear Workshop Build-A-Bear Workshop, was first introduced to China from America by Harrys-Kinderactive , having obtained the exclusive rights to operate in mainland China for 25 years. In the growing parent-child industry, we provide the world-leading products, experiences and services...
这一转变的背后是Build-A-Bear市场定位转变，将目光从儿童转向更有消费潜力的成年人市场。Build-A-Bear发现成年人不仅拥有稳定的收入，而且对于个性化和收藏级别的玩具有着更高的支付意愿。目前，公司约40%的客户为青少年和成年人，这一比例的增加直接推动了公司业绩的增长，使得Build-A-Bear从2019年到2021年的亏损...