blogging for the sake of blogging is a massive waste of time. If you’re operating without a strategy, blaming poor results on your blog is like blaming the car for getting lost on a cross-country road trip without a map. Content strategy is the blogging map. ...
As a small business owner, you know the importance of creating content for marketing channels like social media or your blog. But you may not realize that it’s not just about thecontentthat you post, it’s also about the strategy behind it. Content strategy is key to ensuring that what...
Your content strategy will help you determine the type of content to create for your target buyers throughout the buyer’s journey. The better you understand what their buyer’s journeys look like and what they want to see at each stage, the more capably you can create effective content and...
Ebooks can be crafted from your existing blog content (so long as that content is related to the same subject). The most cost-effective strategy is to intentionally write 4-7 blog articles on the same subject and then re-format the content into a PDF. To learn more about creating an ebo...
Why You Need to Publish Your Content on Your Blog You can publish your writing in so many different places. However, the place you need to publish your content is on your blog. I’ve said this many times, but it bears repeating: Do not use social media or someone else’s publishing ...
Similar to building your content marketing strategy, planning your editorial can seem intimidating at the outset. You’ll need to consider a lot of moving parts, and design each aspect to function on its own while aligning with your strategic goals. Your plans also need to allow for flexibility...
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns. But when you're creating a content marketing strategy from
What Is Your Strategy? An audience is who you are serving. And a brand represents that feeling the audience gets.Mike Michelini USING A BLOG TO BUILD A BRAND Audience first is something I have heard a ton and want to share about this today. Many people rush to the market with a product...
leads, make customers aware of your brand, reach out to new customers, or convert customers. When your goals are clear, you should determine whether a content strategy will help you achieve them. Based on what your outcome is, having goals will inform how you design your project strategy. ...
The best way to go about describing your target audience is to first consider two things – your blog content and your overall goals. The content of your blog is up to you, but the more targeted it is, the easier it’ll be to describe your target user. Ideally, your content shouldact...