with related pages organized under them. You should also offer a clear way to get back to the homepage no matter where your readers land. Very often, a Google search may take your reader to a page on your website other than the homepage...
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more...
Your website look blends each of these elements—yes, including packaging, as long as you have some kind of products or services page with images. Together, they showcase the personality of your brand. Your identity has to be consistent, especially when your business is new and you're buil...
But when every product you sell is listed on a page on your eCommerce site, all of them will be indexed by Google. That’s the first step to your products showing up in search results. If you want those product pages to show up on the first page of Google, that requires an investme...
Uberis another example of how to build a marketplace that allows individuals to offer their services to other customers. Business-to-Customer (B2C) B2B is probably the most popular type of eCommerce marketplace where businesses sell directly to customers.Amazon and AliExpressare the leading examples...
As a business owner, you want your website and your domain name to have a higher reputation. The stronger the domain, the easier it will be for you to drive website traffic from search engines such as Google or Bing. Now, how one builds domain reputation is another story (for example,...
No matter what, always start with a free trial. I enjoy using free plans or trials to create a generic “test” website. This may not end up being your official business web page, but it’s a great way to test out some of the website builder’s features before committing. I recomme...
Leverage mini cart pop-ups. A shopping cart is where customers can hold the products they want to purchase while they continue to browse. A great option is to have a mini cart that pops up on a page, rather than leading to an entirely new page, so that shoppers can quickly see what ...
Businesses with a physical address often place a map on the contact page showing nearby landmarks or thoroughfares. If your business has open hours, be sure to list them here and keep them up to date seasonally. Do this onGoogle My Businessas well. ...
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