Going back to Debbie Millman’s definition of “deliberate differentiation,” a brand can’t appeal to everyone all at once. In fact, good branding requires you to commit to a smaller, well-defined niche. As part of yourbrand strategy, compose a list of adjectives describing your company’s...
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First things first. Secure a digital billboard for a predetermined amount of time. For simplicity sake, let’s say three months. Keep in mind, you’ll want to secure a location with a significant amount of drive-by traffic, but, don’t break the bank. Next, develop a program that will...
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3. Choose your business name Your company’s name is probably one of the first big commitments you’ll make as a business owner. Ideally, you want a brand name that isn’t being used by another company (especially in your industry), has available social media handles, and is a fit base...
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