Budgeting and forecasting is one of the biggest skills gaps in digital marketing, that's why many businesses fall back on traditional methods of budgeting for the future – increasing budgets incrementally or basing it on revenue. This process neglects the fact that the coming year is highly unl...
Digital Marketing - Study Notes: Key elements The next thing we're going to talk about, and it's the point of frustration for a lot of digital marketers, is the budget. Now, the problem with budgets is that you need to plan for how much money you're willing to invest over a given...
Digital Marketing Centre of Excellence best practices Digital marketing goal setting, evaluation and optimization guide Growth hacking guide Making the business case for investment in digital marketing Marketing operations strategy guide Marketing technology and media innovation guide ...
the marketing team does its research, constructs its marketing plan and concludes it with a budget in which it asks for a certain amount of investment and promises a specific return for that investment.Senior management then reviews the plan and either grants the amount or pushes back and asks...
OptimizationAll efficient digital campaigns need to be optimized and adjusted for better performance. Once you have collected enough information, optimizing your budget to reduce costs or improve performance will be critical to your success. Devices You Want to TargetMobile and desktop marketing campaigns...
These digital tools can help you budget, save, invest, and even plan for future financial goals, all from the convenience of your smartphone. Let’s dive into seven ways personal finance apps can simplify your financial life and keep you on track for success. [Read more…] about 7 Ways ...
Hiring an Influencer Marketing Agency for Your TikTok Campaign Now a powerhouse social channel with nearly 1.6 billion monthly active users worldwide, it’s impossible to ignore the impact that TikTok and each TikToker has had on the digital landscape. With new e-commerce integrations, massive pub...
The podcast connecting identity and business. Each episode features an in-depth conversation with an identity management leader, focusing on industry hot topics and stories. Join Oscar Santolalla and his special guests as they discuss what’s current and what’s next for digital identity. Produced...
Economic downturns orrecessionsare difficult for consumers and companies alike. Even though you might need to cut costs during this time, it’s vital to ensure you’re saving room in your budget for the essentials. Let’s dive into how marketing remains one of the most important investments yo...
Thadoi Thangjam is a Digital Marketing Executive at Vantage Circle. When she’s not geeking out over content strategies, she is probably hunting for the next perfect track to add to her playlist. For any related queries, contact editor@vantagecircle.com Join...