Senior Financial/Budget/Credit Analyst, Accountant, Commercial/Corporate Bank, Business Faculty* Value-based Financial & Management Accounting, Reporting, & Analysis/End-of-Year Closure * Corporate Valuation, Restructuring, & Financing* Bank Assets and Liabilities Management* Process Management, Internal ...
An accountant and an analyst explain what makes marketing spend vulnerable to cuts and how to justify the value of brand advertising to the CFO.