Why It Matters: Bud Light's journey to recovery has been tumultuous. The brand faced a significant backlash following a social media promotion with transgender influencer Dylan Mulvaney in April, which led to the exit of Bud Light's marketing chief, Alissa Heinerscheid. This controversy resulted...
Bud Light had a spot in last year's Super Bowl, months before the Dylan Mulvaney controversy. The2023 Super Bowl adfeaturing actor Miles Teller from "Top Gun: Maverick" dancing in a living room with his his real-life wife, Keleigh Sperry, after cracking open two cans of Bud Light, recei...
Backyard Grunts with Travis Kelce | Bud LightbyBud LightonYouTube The latest ad, released on Sunday, comes as parent company Anheuser-Busch InBev is seeking to regain its footing after Bud Light sales plunged in May,dethroning the beerfrom its longtime position as America's best-selling brew....
But he's had his share of controversy throughout his multi-decade career. Most recently, Brooks drew backlash after he entered the fray about Bud Light and its partnership with transgender activist and TikTok star Dylan Mulvaney. {{#rendered}}{{/rendered}} Brooks is opening a bar in...
目前的股价水平带来了一个很有吸引力的切入点。百威昕蓝(Bud Light)邀请跨性别网红作代言引发的争议导致百威英博(BUD)重振品牌的努力受挫,华尔街也不再喜欢这家全球啤酒巨头的股票。 但在股价下跌后,百威英博的股票值得投资者考虑。自5月初公布第一季度财报以来,该公司股
Brooks joins a handful of musicians who have taken a side on the Bud Light controversy after the beer giant sent transgender TikTok star Dylan Mulvaney a personalized pack of beer with the influencer's likeness as part of an ad for the company's March Madness contest. ...
Ina podcast interviewfrom March, just before this controversy erupted, Bud Light’s VP of marketing Alissa Heinerscheid spelled it out plainly. “If we do not attract young drinkers to come and drink this brand,” she said, “there will be no future for Bud Light.” ...
With CMO out amid sagging sales, AB InBev appears to be planning post-controversy comeback Marketing 14 Aug 2023 10 min read When good ideas go bad: in 2023, is all PR good PR? Marketing 03 Aug 2023 6 min read The price of AB InBev’s mishandling of Bud Light-Dylan Mulvaney backlash...
Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy sending a can to transgender influencer Dylan Mulvaneywith her face on it. Alissa Heinerscheid,marketing VP for the brand since June 2022
The controversy in the country music scene began when Brooks was asked ina June 2023 Billboard interviewwhether he would be serving Bud Light beer in his Nashville bar, given the company's previous partnership with transgender TikTok personality Dylan Mulvaney.Brooks responded:"I want it to be a...