国际市场咨询机构Kantar Millward Brown (凯度)公布了2023年度 BrandZ 全球最具价值100强品牌榜单(BrandZ Most Valuable Global Brands 2023)。 过去一年里,凯度 BrandZ™最具价值全球品牌的总价值同比下降20%至6.9万亿美元。每个市场、每个地区,品牌企业都在重新规划路线,以度过这个充满颠覆和动荡的新时代。尽管这种转...
Discover the factors driving growth for the world’s most valuable brands, in the 2024 Kantar BrandZ global report.
Telecom, food and beverages, and luxury brands lead Kantar BrandZ Most Valuable Global Brands 2023 report. 电信、食品饮料和奢侈品牌在凯度BrandZ《2023年最具价值全球品牌》报告中名列前茅。 Apple ($880 billion) took the top spot as the most valuable global brand by a big margin. 苹果(8,800 亿...
with this volatility comes transformational change. Even after recording a 20% year on year decline for 2023, the $6.9 trillion total value of the world’s top 100 most valuable brands still sits well above the rankings’ 2020 level of ...
今天分享的：【Kantar BrandZ 2023年最具价值全球品牌（英）】研究报告内容摘要如下：Kantar BrandZ ranks the most valuable.This brand valuation series began in brands in the world... and shows you1998 to help researchers, planners,how to become one of them.and strategists better understandthe brands...
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Haier leads the way in ecosystem branding on a global scale, aiming to build lifelong customers by constantly interacting, refining experiences, with users.By securing the position as the only global IoTecosystembrand on the Kantar BrandZ Most Valuable Global Brands 2024 list for the sixth time in...
According to the latest Kantar BrandZ Most Valuable Global Brands 2024 report, BYD has successfully retained its position within the Top 10 global automotive brands for the second consecutive year, with a brand value exceeding US$10 billion. As a global company operating across four major ...
BrandZ Top 100 Most Valuable Global Brands|2018 By: Kantar Kantar's brand valuation analyses provide strong evidence of the importance of branding for business leaders. Brand is about reputation. A brand generates trust for a company, for its products, and for its services. The brands mentioned...
The article reports on the BrandZ Top 100 Most Valuable Global Brands in 2010. Results indicated the resilience of brands under the technology category, the positive performance of brands in the beer and fast food categories, and the substantial change in brand value experienced by companies under...