In the noisy world of digital marketing, what can catapult a brand to "genius" status? Suzanne Schwartz, Senior Director Analyst in the Gartner for Marketing Leaders practice, delves into the findings of our annual Genius Brands report, which benchmarks the digital marketing performance of brands...
“Getting Customer Data Management Right,” which includes insights from 337 marketing and advertising professionals in North America and Europe, found that
The study combines Baidu's search results and queries with Millward Brown's consumer brand equity database and analysis to evaluate brands. Domestic smartphones and tablets achieved the biggest gains in terms of brand activeness, and Lenovo's brand awareness and activeness are twice t...
Ceria, A. (2009) `Digital Marketing: what big brands can learn from start-ups', Abstracts from Journal o f Strategic Direction, Vol 25 Issue 4 [Online] available at: http://0- www.emeraldinsiuht.com.acpmil 10web.aneheim.ie/Insight/viewContentltem.do:isessi onid=4308B635C2BACD2FCC...
Sometimes, the best way to improve yourdigital marketing strategyis by applying overlooked marketing techniques like the ones in this article. Here’s why you should think outside of the box Social media accounts of many popular brands are full of posts that hardly ever receive 10 likes, let ...
Digital marketing has become an essential part of any retail brand’s strategy. As the world continues to shift more and more toward digital, CPG brands must adapt and keep up with the latest retail trends to remain relevant and competitive. In this blog post, we’ll explore the top ...
A 2023 study by Litmus showed that for every $1 spent on email marketing, businesses could expect an average return of $42. Food and beverage brands can create and implement effective digital content strategies to drive online growth by understanding the importance of content marketing, exploring ...
What is digital marketing? Here are the strategies and tips you need to know to build a memorable brand online.
Sylvain Perrier, CEO and president of Mercatus, told Grocery Dive when speaking about Kroger’s move to digital, that the cost of producing flyers in the industry typically “represents 50% of the total marketing budget.” Print advertisementscan cost brands anywhere from a few hundred to thousan...
Interactive food and beverage marketing: targeting adolescents in the digital age. Because of their avid use of new media and their increased spending power, adolescents have become primary targets of a new "Media and Marketing Ecosystem... ...