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Sometimes brands move in the opposite direction and take a gamble by highlighting issues that aren’t trending in their respective industries. For teen retailerAerie, such a bold move has paid dividends. While most lingerie retailers focused on using models and a single body type for advertisements...
“While we want to have an inclusive product for everybody, I don’t necessarily think that every single marketing campaign we run will be suitable for everybody.Content we put on social media will be different to content with put in an NHS publication or a piece we’re running in the G...
During the Tokyo Olympics last year, Simone Biles made a decision that seemed unconventional. She decided to forego an opportunity to win an Olympic gold medal to instead prioritize her mental health. After her withdrawal, Biles’s sponsors, including Athleta, showered her with support. ...
They’re interested in what causes you support and life stuff like how you’d like to change the world. So inspire them to take you on as their next collab partner. Irhaz – Hot Fashion Brand with Affordable Prices Now, for the fashionistas that are always on the hunt for the latest ...
aphenomenonmostofusparticipateinastheworldtunesintonotonlywatchtopathletescompete,butalsousesocialmediatogivefansapeekbehindthecurtainintotheOlympicVil-lage.AmericanrugbyplayerIlonaMa-herwasparticularlyadeptcreatingviralcontentonTikTok,sharingfunnyclipsandusingherplatformtoencouragebodypositivitybytellingstoriesaboutherown...
If you're after a range of products that are based around mantras, spirituality and affirmations, then this is the perfect product range for you. Their blends are beautiful inside and out. The scents are carefully formulated to enlighten your mood and bring some positivity to your day. ...
With that success come imitators. Other brands, eager to replicate Dove’s buzz have climbed onto the empowerment bandwagon, from American Eagle’s lingerie brand Aerie to Lane Bryant — both of which have been actively preaching body positivity. The term “plus-size” has become such a buzzwo...
We showcase our 20 favourite Scandinavian menswear brands. From high-end minimalism at Acne Studios, to Selected Home's affordable basics, to the best formal shirts that money can buy at Eton, each one of these labels deserves a spot in your wardrobe.
While athletes from sports like track and field and gymnastics have always driven buzz, brands also expect the unexpected with the new generation — and are investing in a breadth of sports and athletes to pre-empt the rise of new athletes and sports. “At Nike, there’s moments that I...