Influencer marketing has already become an increasingly important activity for brands—and one that will continually require optimization. In addition to thoughtfully selecting the creators to work with based on factors such as the influencer’s interests, demographics, and...
Publitek is a full-service B2B marketing agency that delivers unparalleled technical expertise, data-driven marketing, and strategic communications for innovative technology and engineering companies. Read more Savanta Savanta is a fast-growing data, insight, and advisory company. In business, knowledg...
The Strategic Brand System® uncovers then promotes your company’s uniqueness so when consumers need your products or services, they’ll think of you first! Find Out How Who Are We? We help good companies become great brands! Strategic Brand Marketing is an award-winning, full-service ...
Brands need to be ready for employees to take a stand.More than three-quarters of all consumers (77%) believe employees have a responsibility to speak up when their employers make business decisions that contradict a company’s stated values. Additionally, 51% of consumers believe social media ...
Like any other marketing tool, gamification too exists with its share of disadvantages. However, this technique applied correctly, can deliver the best possible results for marketing campaigns. An important aspect that brands need to be mindful of while designing their gamification strategy is that it...
Scott:It’s a good question, and for us we took the approach that’s a bit different than a lot of technology companies with a minimally viable product. We felt that if we’re gonna launch a brand, we need to have a lot of our core elements in terms of who we are and what we ...
Shopify comes with powerful tools that help you promote and sell products on Facebook, Instagram, TikTok, Google, and YouTube, from one back office. Make sales on multiple channels and manage everything from Shopify. Explore Shopify’s sales channels What is D2C? D2C, or sometimes DTC, is...
Marketing & Communications Climate Uneducation in the US, Part 3: Colleges, Universities Need Academic Advisors Published on October 10, 2024 About a 6 minute read It would make sense for something that has become universally pertinent to already be incorporated into most disciplines. Right? ......
It can help brandselevate existing foundational structures (i.e., private traffic setups)to new heights to deliver even more personalized and engaging customer experiences efficiently throughout their journey. Keep in mind thatSalesforce China version is different from the Salesforce global one, requi...
Introduced in the 1950s, the Good Hands® Beacon and the slogan "You're in good hands®" have become synonymous with Allstate. They suggest that the company's insurance customers can count on it being reliable and competent when they need its help. Its commercials reinforce the message.8...