Listerine is named after English physician Joseph Lister, who pioneered the use of antiseptic spray to sterilize surgical equipment and operating rooms.A marketing campaign in the 1920susing the word “halitosis” as a condition that the antiseptic product could treat proved enormously successful. The...
Popular brand slogans have become part of the lexicon. People ask “Where’s the beef?” and know not to squeeze the Charmin. Products like Oreos and M&M’s have simply become universal favorites. Many product-makers saw a real or perceived need and filled it. Lowe’s met the demand fo...