Roles and rights management concept with identification by electronic identity card in Proceedings of the 8th Annual IEEE Inter- national Conference on Pervasive Computing and Communications (PerCom 2010), Mannheim, Germany (IEEE Computer ... B Brandherm,J Haupert,A Kröner,... - Eigth IEEE Int...
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WORON is a high-quality, sustainable women’s lingerie brand based in Denmark. Their style of intimates is simple yet elegant. WORON was founded by sisters Arina and Anya, and their mission is to create everyday essentials that will be the first thing you want to put on and the last thin...
Yet this conference comes as YouTube stars increasingly look to move outside the platform to earn higher ad rates and a bigger piece of the pie, rather than having to split ad dollars with Google. Maker Studios recently launched its own video hub Maker.TV and Defy Media and Fullscreen are...
Conscientiously implements the strategy of "the food comes from nature", and strives to create the concept of "buy natural products, enjoy exquisite life " to all the customers, COFCO's own manufactured products include cereals, oils, and side dishes, casual snacks, fresh fruits, fish, meat,...
“In a lot of these secondary markets, many of them are underserved. They’re really thrilled to have Veronica Beard and this interest and choice. We’ve been very well received in all the markets. None of them have under-performed. They’re all over-performed in their...
“the set of human characteristics associated with a brand” (Aaker 1997).The concept of Brand Personality is predicated on the assumption that certain human personality traits are assigned in general by consumers to brands. This research thus intends to investigate how new brands can develop these...
More generally on the various “forms of discursive city constitution” (ofcity-making) see Mahler,1999and Weich,1999). 33. There are hymns to cities, for example on the long-playing record “4630 Bochum” by Herbert Grönemeyer: “You are not a world city/On your Königsallee/No fashi...
Brand equity is the commercial value of a product’s reputation to the company that owns it. A company’s price may be determined by adding up the value of its buildings, inventory, and equipment. But its value increases if the company owns one or more brands that have attained a solid ...