Your Guide to Super Bowl 2025 Success: Score Big in Advertising As the Paris 2024 Summer Olympics approach, it’s essential for brands looking to sponsor athletes to understand the strict rules and regulations governing Olympic advertising. This guide breaks down the key points to ensure your ma...
If I were a TOP sponsor, paying upwards of $200m for the pleasure, it’s fair to say I’d be looking very closely at what these whippersnapper advertisers can now achieve. Founder of eco-football boot manufacturer Sokito, Jake Hardy, echoes this sentiment, this, telling me: “Athletes i...
Keds added to its range of casual shoes a line of athletic shoes called Pro-Keds for more serious use, specifically for basketball. Keds have been used by many athletes. In countries like India or Soviet Union, Keds has been transformed into a generic brand and until recently any athletic ...
The past 12 months have been outstanding for British female athletes. From the England women’s cricket team winning the World Cup, to the Lionesses getting to the semi-finals of the UEFA Women’s Euros, and the Red Roses facing New Zealand in the Women’s Rugby World Cup final, 2017 wa...
Whether you're conquering long-distance races or enjoying a casual morning run, the best running clothes guarantee you'll stay cool, dry, and stylish. From innovative footwear to cutting-edge apparel, these running brands help you achieve your personal best while looking great. Make your v...
equipment etc. to athletes and sports fans. It is one of the growing sectors in the world. With the increase of ecommerce, the popularity of the top sports companies in the world has increased many fold. Top sports like football, basketball, rugby, baseball all contribute to huge sales of...
The Roger Federer-backed sportswear company said that during the Olympics two of its stores will serve as hubs for the running community to connect with company-sponsored athletes. On’s co-founder Caspar Coppetti has said the company will focus its marketing spend around the Olympics to drive ...
Fitness Brands are finding ways to support athletes' mental health. In recognition of Mental Health Awareness Month, here are some of the standout initiatives.
Founded in 1972,Sportfulhas established itself as a trusted name in the industry, catering to both professional athletes and recreational cycling enthusiasts. Following its owner’s first forays in spinning wool and making underwear, before finally making the move into performance cycling and cross-cou...
Social and media conversations about athletes diverge: Though Paolini was the most mentioned female Wimbledon competitor across all sources, Iga Swiatek was the most mentioned in media coverage. Meanwhile, Djokovic landed more media coverage than Alcaraz, who led in overall mentions. Looking for the ...