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(2009). Of bricks and brands: From corporate to enterprise branding. Organizational Dynamics, 38(2), 117-130.Hatch M,Schultz M.Of bricks and brands:From corporate to enterprise branding. Organizational Dynamics . 2009Hatch, M. J., and Schultz, M. (2009), "Of bricks and brands: From ...
Pop art, cultural ephemera, corporate branding, comic books, and cuddly toys were all rich sources of inspiration for the Moschino brand. The label was notably shouted out alongside a number of other brands by Notorious B.I.G. in "Hypnotize," and in the late ’90s, its all-over print ...
service and corporation branding, the present paper adopts place branding interdisciplinary literature in order to develop a conceptual framework that focuses on the constituting features of place brands as a form of public brands. The paper suggests the way place brands are constituted is via a co-...