Like any time an account deals with political and social issues, the responses to Ben & Jerry’s campaigning have been mixed. Still, their willingness to get serious on social media has garnered some huge traction at times, like in 2020 when the brandcalled out the British home secretaryfor...
unprincipled, ambitious) brigade within the Conservative party. The Brexit campaign also saw the introduction of new forms of political campaigning, based on
says we should not dismiss the intentions of companies out of hand. “I’m largely inspired by Emmeline Pankhurst’s motto of ‘deeds not words’. I’m a great believer that when brands ostensibly take on a social purpose, they have to be clear about their role and right,...
These consumers have serious issues with brand’s product/service. After having used other mediums in attempt to reach out to the brand for complain resolution, their final resort is to pin up their issue on social media by tagging the brand’s official handle/page If treated with utmost car...
“I’m sure societally, Taki can rehabilitate himself, but I suspect it will take renunciation and active campaigning against illegal drug use over time, unreservedly positioning himself as an example,” says Cox. “Perhaps then, braver brands will associate with him again.” ...
(Karachi, Pakistan) killed at least 258 workers, survivors and labour rights groups immediately focused on establishing responsibility and securing financial compensation for the survivors and families of the deceased.1 After a struggle comprised of legal action and campaigning—which took the better ...
Making sure that your voice, behaviour, and marketing campaigns align with your USPs as a brand is an essential part of ensuring consistency anddeveloping brand loyalty. Today, Westwood has become known for her campaigning regarding the “green” movement. She has been widely quoted by the media...
threatening, defamatory, invasive of privacy, infringing of intellectual property rights, or otherwise injurious to third parties or objectionable and does not consist of or contain software viruses, political campaigning, commercial solicitation, chain letters, mass mailings, or any form of “spam.”...
Making sure that your voice, behaviour, and marketing campaigns align with your USPs as a brand is an essential part of ensuring consistency anddeveloping brand loyalty. Today, Westwood has become known for her campaigning regarding the “green” movement. She has been widely quoted by ...