The case is proof of the power of marketing, showing how deceptive such a claim can be. Even when facts aren’t there to back it up. But more than that, it speaks to the long overdue need for greenwashing regulation. 15. Active Super Year:2023-2024 Who called it out:Australian Securit...
Marketing faux pas are a PR disaster for brands. Unfortunately, there is no shortage of poorly executed TV commercials and ad campaigns that get called out for whitewashing, greenwashing, or cultural insensitivity every year. These missteps not only alienate consumer groups b...
As more people have realized thatclimate changeis a real threat to civilization, companies have moved to profit from that awareness. While some hold good intentions, much of the so-called eco-friendly companies engage in something called greenwashing. Like other “washings” (whitewashi...
Beware of “greenwashing” While many organizations are genuinely designing new solutions to meet the new environmentally conscious needs of their clients there are unfortunately many who miss the mark. These companies have come under fire by promoting supposedly sustainable efforts only to face...
(especiallyin theUK) — as sustainable beverage darlings includingOatlyandInnocentdrinkshave both recently been reminded. And this isn’t the first time KLM has been called out for greenwashing — in 2020, the Dutch Advertising Code Committee confronted the airline forinflated claimsregard...
An uptick in these types of recyclability lawsuits in the last few months hints that environmentalists see legal recourse as a strategy for targeting greenwashing.Jan Dell of the Last Beach Cleanup, an environmental group that recently sued TerraCycle and eight brands for alleged false recyclability...
BusinessGreenwashing is a one-way street. Image: Josh Hild / Pexels Many of us - as consumers or textile and clothing industry insiders - wonder how to make sense of confusing garment labels that claim that said garment is “sustainable”, “eco”, “green” or so...
You’ve got to wonder, are these brands genuinely committed to sustainability, or is this just a masterclass in greenwashing? Slapping a “green” label on products is trendy, but are we seeing real change, or is it just a facade to keep the eco-conscious consumers coming back for more?
Greenwashing makes it harder to stand out as an eco-friendly brand. However, you can do so by optimizing your environmentally conscious content for search engines. Stay within your niche and cater to eco-conscious consumers at the same time.
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